Confidential · For Kingfisher Group
RFI+
29 April 2026
HEKA × KINGFISHER
RFI+ · 29 April 2026
of Kingfisher colleagues are paid by the hour.
The 85% traditional flex was never built for.
You know their salary. You know their age.
You don't know their life situation.
You don't know their struggles.
You don't know what matters to them right now.
Not en masse. As 70,000 individuals.
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What you told us
We read your Annual Report and Responsible Business Report end to end. Every vignette today maps directly to one of these three priorities.
Building a culture of performance for growth
Optimising your operating model to drive growth efficiently
Building leaders and skills for now and the future
What Heka actually is
We don't replace your benefits. We don't ask you to change your broker, your pension provider, or your EAP. We sit on top of everything you've already invested in - and route each colleague to exactly the right support at exactly the right moment.
What Kingfisher already offers
The Heka layer
Everything you have,
plus hundreds more.
Vetted GPs, therapists, coaches, physios, financial advisors - all accessible the moment a colleague needs them.
Broker-preference agnostic.
We surface the right support - not a specific provider's offer.
Anonymised. Aggregated. In time to act - not in time to report.
What each colleague experiences
Three words. Instant, relevant results.
Their brand. Their language. Their support.
Private. No manager. No HR referral.
Always on - not just in enrolment windows.
"A place where every colleague can get the support they need - whoever they are, wherever they are."
Why traditional benefits don't work for Kingfisher
The colleague experience
Live, on the platform. Each one mirrors a priority from your People Plan.
A B&Q colleague
Liverpool
A Screwfix colleague
Coventry
A Castorama manager
Poland
B&Q Liverpool · Performance for Growth
She's never used a benefit. She doesn't know what's on offer. She typed three words. She got help.
"Saturday is her biggest sales day."
Performance for growth starts with colleagues who can show up.
Screwfix Coventry · Optimising the Operating Model
He runs the Coventry store. Three kids. A short-term loan he can't mention to anyone at work. Type what he'd type.
No enrolment window. No HR referral. No stigma.
Castorama Poland · Building Leaders and Skills
Menedżer po raz pierwszy. Nigdy nie prosił HR o pomoc. Wpisał trzy słowa i dostał wszystko, czego potrzebował.
"Godzina 23. Trudna rozmowa jutro rano."
Lokalny język. Lokalna tożsamość. Grupowa inteligencja.
Heka Intelligence · Live
Q1 2026 · 70,000 colleagues
Filter by banner
Filter by region
Monthly active users
42,800
↑ 12% vs last quarter
Month-3 login rate
68%
Retail benchmark: 41%
Avg monthly interactions
7.4
+0.9 QoQ
Benefit categories used
6.8
out of 12 available
Trending searches
Top 5 search terms this period
Sleep support
Linked heavily to trading calendar peaks
Financial coaching
Cost-of-living pressure across all banners
Menopause support
Spike across UK and France - zero results returned today
Stress management
Correlates with Black Friday and Christmas prep
Back & joint pain
Retail physical demands, standing shifts
Engagement by category
Share of active users engaging each pillar
Financial wellbeing
38%
Mental health
34%
Physical health
28%
Sleep
22%
Women's health
19%
Family support
15%
What stands out
Menopause is your biggest unmet need
A 67% search spike with zero results returned. One Group-level partner configured once would serve all four banners.
Sleep follows your trading calendar
Black Friday and Christmas weeks show 3× normal sleep search volume. A proactive nudge before peak season could prevent hundreds of absence days.
Financial stress is invisible to HR
38% of active users engaged with financial content last quarter. Cost-of-living is the load your workforce carries silently.
Predicted impact signals
12-month forward view based on current engagement patterns
Absence days avoided
8,400
~£1.7M saved at £200/day
Menopause early support
320 cases
Prevented long-term absence escalation
Financial crisis prevention
-18%
Coaching reducing stress-driven leave
Colleague retention
+2.3%
~£840k in avoided replacement cost
EAP utilisation uplift
7×
vs. standalone EAP engagement baseline
MSK physio prevention
1,200 sessions
~£430k avoided cost
Projections use Heka engagement data applied to ONS retail absence and turnover benchmarks. Refined once baseline data is shared.
Proof · From the field
A multinational energy supplier - 100,000 colleagues - deployed Heka and saw their EAP utilisation climb from 1% to 7% within 12 months. Not because their EAP changed. Because colleagues could finally find it.
They also saw an 8% reduction in private healthcare spend for those with PMI access - driven by self-care support that prevented escalation before it reached clinical services.
Most Kingfisher colleagues don't have private medical cover. For your workforce, the equivalent story is utilisation, absence, and retention - the numbers your CFO already tracks.
Making it work on the ground
The platform is the easy part. Getting 300 store managers to understand it, believe in it, and talk about it naturally - that's where success lives or dies.
Our commitment
We don't hand you a platform and disappear. We co-own the outcome. Your colleagues' engagement rate is our success metric too.
From you
Named banner sponsors. Headcount feeds per banner. Approval on comms.
From us
Named CSM. Clinical lead. Platform live in 8 weeks. Training and comms delivered. Group dashboard from day one.
React in realtime
With the data. Not guessing. Not waiting for the next engagement survey. Heka shows you what your 70,000 colleagues are asking for as they ask for it - so you can move while it still matters. This is live. This is real.
And the other 15% · Head office and salaried colleagues
The same Heka platform your shop-floor colleagues use - with a few rules set so head office and salaried colleagues get a monthly allowance to spend on what matters to them. Common practice in mixed blue/white-collar workforces. Same system. One experience. No second platform.
Today · Sandra in head office has
Overnight · Sandra also has
Sandra doesn't add a single supplier. Heka does it all.
Every provider is already contracted to Heka. No procurement cycle. No new MSAs. No capacity load on your benefits team. Sandra and her colleagues can expand what's on offer the day they want to - without going through procurement again.
Proof · Engie UK
88%
opt-in across the UK team.
£20 a month per colleague on Heka, across 15 UK locations - mixed blue and white-collar workforce. Same platform, allowance set by rule.
Same system as the 85%. Same login. Same support. Just rules set so head office gets an allowance to spend.
Thank you
Our goal is simple: a place where every Kingfisher colleague can find the support they need - whoever they are, whichever banner they work in, whatever they're going through.
HEKA · 29 April 2026
HEKAThe 85% on the shop floor.
The 15% at head office.
One platform. One experience.
Built first for the 85% who've been left behind by traditional flex. Extended - on the same rails - to lift the 15% too.